I've yet to read through it but I imagine it'll be an insightful and helpful document with regards to SEO as seen by Google: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf and a little help from Micosoft's Bing: http://onlinehelp.microsoft.com/en-us/bing/hh204497.aspx